BAKERY BRAND CONCEPT STAMFORD, CTView the website

THE BRAND STUDIO / CONCEPT 01

A name with roots.
A little room to bloom.

An elegant bakery identity, inspired by Margarita.
Espresso brown. Warm ivory. A quiet touch of gold.

THE NAME

The Flour
Garden

A LITTLE FLOUR. A LITTLE FLOWER.

Flour is where the baking begins. A garden is a place for things to grow. Together, a familiar play on flour and flower, with a daisy as a quiet tribute to Margarita. Her inspiration is woven into the name, with room for a story of our own.

THE SLOGAN
Made with love.
Meant to be shared.

Warm, personal, and easy to remember.

THE COLOR STORY

Three ways
to wear the gold.

Choose an edition to preview it here
and on the bakery homepage.

Select a swatch to copy its hex code. Use gold for details and accents; espresso keeps small text easy to read.

THE SIGNATURE

A flower,
drawn in gold.

An eight-petal daisy, a fine serif wordmark, and generous breathing room. The emblem works on a small label, a box seal, or a handwritten thank-you card.

Download the logo SVG
The Flour Garden logo: a fine gold daisy over an ivory serif wordmark on espresso

THE TYPE

Grace in the headlines.
Clarity in the details.

CORMORANT GARAMOND / HEADLINES
Aa Bb Cc
Something golden.

Use generous sizes, fine strokes, and a little italic.

DM SANS / EVERYDAY DETAILS
Aa Bb Cc
Made to be shared.

For menus, prices, buttons, and clear, personal copy.

THE LITTLE DETAILS

Lovely, down to
the last crumb.

THEflour
garden
MADE WITH LOVE
A cream box. A gold seal. A considered beginning.
A little something,
just for you.
WITH LOVE, THE FLOUR GARDEN
A warm thank-you that feels personal.

HOW THE BRAND SPEAKS

Warm. Thoughtful. Never overdone.

ON THE BOX

“A little love in every crumb.”

ON INSTAGRAM

“Something golden is coming to Stamford.”

FROM THE KITCHEN

“Made with love. Meant to be shared.”

Brand concept. Product photography and sample packaging are illustrative.